Fractional CFO & Accounting Advisory

Jesse M. Herschbein

CPA, CGMA

With over 30 years of experience in public accounting, I help private companies in the Northeast navigate complex financial decisions, optimize performance, and build lasting value. As President of Ascend Accounting Advisory, LLC, I serve as a trusted fractional CFO and advisor to business owners who deserve a sophisticated financial partner.

Jesse M. Herschbein, CPA, CGMA
30+
Years in Public Accounting
14+
Years of NJCPA Leadership
Areas of Focus

How I Help Private Companies
Ascend

Fractional CFO Services

Strategic financial leadership on a flexible basis. I serve as your CFO — without the full-time overhead — providing real-time insight, forecasting, and executive-level guidance.

Tax Planning & Preparation

Proactive, year-round tax strategy for privately held businesses and their owners. From S-Corp filings to partnership returns, I ensure you're always a step ahead.

Client Accounting Services

Outsourced accounting, bookkeeping, payroll, and financial reporting — delivering reliable, accurate financial data so you can make informed decisions with confidence.

Financial Advisory

From cash flow analysis and KPI development to succession planning and M&A support, I help you understand where you stand and where you're headed.

Business Performance

Identifying operational inefficiencies and growth opportunities. I work alongside ownership teams to drive profitability and build scalable financial infrastructure.

NJCPA & Community

Active NJCPA member and past chapter leader — director, treasurer, and vice-president over 14+ years. Committed to elevating the profession and giving back to the community.

Let's Connect

Find Me Across
the Web

Whether you're looking for a fractional CFO, exploring accounting advisory services, or simply want to connect professionally — I'd welcome the conversation. Reach me through any of these channels.